Posticy connects marketers with publishers to discuss article placements and link insertions. A marketplace can bring publisher discovery and placement discussions into a shared workflow, while your team remains responsible for the campaign objective, content brief, approvals, and outcome measurement.
This guide explains how to prepare and coordinate a content placement through Posticy. For broader production planning, see our content campaign operations guide. For financial reporting, use our content marketing ROI guide.
Start with the Content and Its Intended Readers
Define who should read the content, what question it answers, and which destination supports the next step. A useful placement begins with audience fit rather than a domain score or a promise of ranking improvement.
Prepare a proposed topic, outline, evidence sources, contributor details, destination URL, and intended call to action. Identify who supplies the draft and who can approve factual claims and revisions. A ready article may still need changes to meet a publisher’s requirements.
Choose the Placement Format
Guest post: A new contribution to another publication. Review our guest posting guide for the publishing process.
Sponsored article: A brand-funded article with an agreed commercial relationship. Our sponsored content guide covers scope and distribution.
Advertorial: An advertising-led article presenting an offer in an editorial format. Use our advertorial writing guide to prepare its structure and evidence.
Link insertion: A reference added to an existing article where the destination fits the context. See Posticy niche edits for this format. Confirm whether the selected publisher accepts the topic, destination, and placement type.
Research Publishers Before Submitting
Explore Posticy guest post publishers and review the information available for each opportunity. Read recent articles in the intended section and assess editorial quality, language, audience relevance, and the context for your destination.
Keep the source and check date for traffic estimates and authority metrics. Website-wide figures do not forecast the readership of your article. Our publisher research guide explains how to build an evidence-based shortlist.
Select a Direct Proposal or an Offer Request
Use a direct proposal when you have selected a publisher and want it to assess your proposed placement. Include the brief and clarify any requirements that affect the price, scope, or delivery.
Use Posticy Offer Requests when you want matching publishers to respond to a defined brief. Specify the topic, destination, relevant requirements, and budget. Review the resulting proposals before accepting one.
These workflows have different Connects consumption and restoration rules. Do not assume that the rules for a rejected direct proposal also apply to an Offer Request. Review the applicable rules and required amount before confirming an action.
Confirm Scope, Approval, and Payment
Keep a written record of the content format, publication section, content responsibility, destination, permitted anchor text, link attributes, price, revision process, and expected delivery date. Confirm continued publication terms and any additional promotion separately.
Publishers decide whether a brief and draft meet their requirements. Follow the relevant order and payment workflow after agreement. Submission or payment alone does not guarantee approval, a fixed publication speed, or a permanent placement.
For paid links, follow Google’s outbound-link guidance, using rel=”sponsored” where appropriate; rel=”nofollow” is also acceptable. Confirm the reader-facing sponsorship label separately where relevant.
Get Writing Support When Needed
If your team needs help preparing the draft, review Posticy copywriting services and confirm the scope, cost, revision allowance, and responsibilities. Writing support should follow the approved brief and publisher requirements.
Keep the marketer or client’s approval step explicit. A writing arrangement does not by itself establish that the publisher will accept the article or that production is included in the placement price.
Check Official Delivery and Monitor Link Status
Open the officially delivered published URL and compare it with the agreed article and placement terms. Check the destination, anchor, attributes, content, formatting, and any agreed disclosure or promotion. Record the delivery date and raise discrepancies through the relevant order or support workflow.
After official publisher delivery of a published URL, Posticy Backlinks Monitor checks monitored backlinks once per week. Sharing a URL in chat alone does not activate that delivery workflow. Monitoring does not prevent link removal or guarantee that every link within an article stays functional.
Measure the Campaign with Your Own Analytics
Use website analytics and sales records to review recorded referral visits, qualified enquiries, and completed sales. Ask for publisher-reported article exposure where it is available and part of the arrangement. Keep link status separate from readership and business performance.
Review relevant page and query trends in Google Search Console while recording other changes that could affect them. Avoid treating publication, authority metrics, or ranking movements as proof of a return. Our outcome measurement guide offers a worked example.
A Practical First-Placement Checklist
Before submission, confirm a useful topic, a working destination, a reviewed publisher, an approved brief, and the full budget. Before committing, confirm scope and terms. After delivery, check the live page and set a date to review the intended outcome.
For agencies and SEO professionals coordinating several clients, assign an owner for each approval and keep the latest draft and destination with the campaign record. Our campaign checklist helps identify problems before repeating a placement.
Frequently Asked Questions
What do Connects cost?
Publisher placement prices are separate from platform usage. On the Free Plan, submitting a direct proposal consumes Connects according to its value, even if it is rejected or receives no response. Additional Connects cost €5 each. Review the required amount before confirming and see Posticy pricing for plan details. Offer Requests have separate consumption and restoration rules explained in the linked guide.
Does Posticy guarantee rankings or leads?
A placement does not guarantee either outcome. Publishers assess content requirements, and campaign results depend on the audience, article, destination, distribution, and measurement. Set the objective and review period before committing.
Can I use an existing article?
Discuss the draft with the publisher and confirm whether it accepts previously published material, what changes are needed, and who has permission to reuse it. For a link insertion, review the existing publisher article and agree the proposed context.
Ready to prepare your first brief? Review Posticy for marketers, explore suitable publishers, and confirm the placement requirements before submitting.
