Publishers can make their placement offers easier to evaluate by presenting clear terms, responding to suitable briefs, and delivering what they agree. More visibility alone does not guarantee more orders. Use this guide to improve the steps between a marketer discovering your website and completing a suitable placement.
The focus here is converting relevant interest into publisher orders. For organising your operational process, see our placement portal workflow guide and the Posticy Sales Portal.
1. Make your website offer easy to understand
Review each website listing as a buyer would. Explain the subjects you cover, the language, the placement types you accept, the price, and your expected turnaround. Specify whether the buyer supplies the article and whether writing, images, revisions, or additional distribution are included.
For a niche edit, review the proposed destination and the context of the existing article. For a guest post, define the editorial requirements for the new article. Avoid vague promises about rankings, permanent placement, or guaranteed traffic. Clear acceptance criteria help buyers decide whether to approach you.
Keep the listing current when your availability or terms change. See our sponsored content guide for website owners for a fuller placement checklist.
2. Share your publisher profile with relevant partners
Use your Posticy profile to find the shareable profile available for your account. Review the destination before sharing it, then give existing agency partners or potential buyers a clear route to your website portfolio. An email signature or a relevant publishing page can help interested contacts find the information later.
Explain what the buyer can do next, such as reviewing a specific website or submitting a placement proposal. Share with people for whom the offer is relevant rather than measuring success only by the number of profile visits.
3. Explain what your website metrics mean
Posticy’s publisher portfolio uses external data sources, with traffic and key SEO metrics refreshed monthly. Available values can help buyers compare websites, but third-party estimates and authority scores do not prove audience fit or guarantee campaign results.
If you share a traffic report, identify the source and period. Review any embedded metrics widget for its displayed values, date, and presentation before using it on your website. Do not describe a widget as real-time analytics or as proof of publishing quality. A clear editorial offer matters alongside the metrics.
4. Respond to suitable Offer Requests
Review Available Offer Requests for marketer briefs that match your website’s subjects, required metrics, and budget. Check the destination, content requirements, and delivery scope before using Submit Proposal. Describe how your website fits the brief and what your price includes.
If no suitable request is displayed, review your listing and the available requirements. Do not change categories inaccurately or assume that increasing an authority score guarantees future requests. Demand and matching requirements can vary.
Submitting a proposal does not guarantee selection. If the marketer accepts it, a binding order and an automatic invoice in the publisher’s name are created, with payment before publication. Read the Offer Requests workflow for the full process.
5. Treat paid featuring as a measurable experiment
If Feature Website is available on your Website Details page, review the current promotion options, duration, included exposure, and price before confirming. Use the terms displayed for your account rather than assuming that every promotion includes newsletter exposure or guarantees a particular position.
Choose one listing with a complete offer and define what would make the promotion worthwhile. Track relevant inquiries, accepted orders, revenue, and the cost of delivering those orders. Increased listing views can be useful, but they are not the same as profitable sales.
Avoid changing the price, listing copy, and paid exposure simultaneously if you want to understand which change helped. With small numbers, treat the result as an observation rather than proof of a repeatable uplift.
6. Reduce friction in the buyer’s next step
Check whether a buyer can find your terms, understand the price, submit the required information, and receive a clear response. Record repeated questions and improve the listing where an answer is missing. Keep a route for editorial exceptions and questions that need a person.
If visitors reach your own publishing or inquiry page but abandon it, Posticy’s conversion rate optimisation service can help scope a review of messaging, forms, and the journey to the intended action. The engagement is agreed separately; it does not promise a conversion uplift.
7. Deliver consistently and keep useful records
Confirm scope, payment status, and final content before publication. Check the live article against the agreement, then officially deliver the published URL through the order workflow. Sending the URL only in chat does not activate backlink monitoring.
After official delivery, monitored backlinks are checked once per week. Use your own records for completed orders, revenue, time spent, and revision workload. Monitoring is not a campaign traffic or conversion dashboard.
If your team repeatedly copies order information between systems or relies on manual follow-up reminders, explore Posticy’s automation and integrations service. Start with the systems, data ownership, and exceptions that need attention; scope, access, responsibilities, and cost are agreed before work begins.
Publisher Sales FAQ
Are placement prices separate from Connects?
Yes. Your placement price is separate from platform usage. On the Free Plan, submitting an Offer Request proposal consumes Connects according to its value; a lower offered price determines consumption when it is below the request budget. Additional Connects cost €5 each. Active Premium exempts that user from Connect consumption. Review the displayed amount and Posticy pricing before confirming.
When are proposal Connects restored?
For Offer Requests, rejection or withdrawal before acceptance restores the publisher’s Connects. Request cancellation or expiry without acceptance restores pending proposals, and acceptance of one offer restores the other pending publishers’ Connects. No response while the request remains open does not itself trigger restoration. See the full rules; direct proposals have different consumption rules.
Should I buy placements to increase publisher sales?
Buying a placement for your own project is a separate marketing decision. Assess the audience, content, terms, and total cost against that project’s goals. It should not be treated as a guaranteed way to obtain more publisher orders.
Can referral income help?
The Posticy referral program currently advertises 30% commission for referred users upgrading to Premium and up to €2 for added and verified websites. Review current eligibility, payout, and program terms before promoting it. Referral rewards are separate from placement sales and are not guaranteed earnings.
Where should I start?
Improve one listing, share it with relevant partners, and review suitable Offer Requests. Record the questions buyers ask and the work needed to fulfil each order. Use those observations to decide your next change, and contact Posticy if a workflow problem or feature suggestion needs attention.
