Sponsored articles can provide revenue for website owners, but each placement creates editorial and delivery responsibilities. A useful publisher process starts with clear acceptance criteria, a realistic price, and written terms for what the buyer receives. This guide explains how to assess sponsored content and manage placements through Posticy.
For the buyer’s campaign perspective, see our sponsored content guide for marketers. Here, the focus is your website, your readers, and your publishing commitments.
Define what your website accepts
Set your editorial policy before reviewing commercial proposals. Identify the subjects you cover, destinations you will consider, restricted topics, and the level of evidence you require for product or performance claims. Payment alone should not determine whether an article belongs on your website.
A guest post introduces a new article. A niche edit adds a relevant link to an existing article. Review both the destination and the surrounding content. An insertion should help readers understand the subject; an unrelated link does not become useful because the buyer offers a higher price.
State whether buyers supply finished copy or whether writing and editing are separately available. Specify language, article length where appropriate, image permissions, and revision limits. Avoid publishing copied material or unsupported claims.
Set placement terms before accepting
Record the proposed article or insertion, destination URL, link wording, publication location, disclosure, link attributes, agreed price, and delivery deadline. Clarify whether distribution through newsletters or social channels is included. These services should not be assumed from an article placement.
Explain how long you intend to retain the placement and what happens if a destination changes, an article needs correction, or your website is reorganised. Do not promise permanent availability or a search ranking outcome you cannot control.
Review sponsored articles for readers and search engines
Keep the sponsorship visible to readers with a clear label near the content. Review the appropriate disclosure requirements for your publication and audience before publishing. A brand mention or link is not a substitute for an understandable sponsorship label.
For paid links, Google recommends rel=”sponsored”; rel=”nofollow” remains acceptable. A reader-facing disclosure and a link attribute serve different purposes. Confirm both in the placement terms.
Check that the article answers a relevant reader question, distinguishes evidence from promotional assertions, and sends readers to the agreed destination. Use your own editorial judgment even when a buyer supplies publication-ready copy.
Manage publisher opportunities through Posticy
1. Present your website accurately
Use your publisher information to explain your website’s subjects, accepted formats, and placement requirements. Keep prices and availability current. If you share traffic or audience information, state its source and period rather than implying that a third-party authority score proves audience quality. See Posticy for publishers for the publisher overview.
2. Review direct proposals and Offer Requests
Assess a direct proposal against your editorial policy and ask for missing information before committing. For a marketer’s open brief, review Available Offer Requests and submit a proposal only when your website meets the stated requirements and you can deliver the scope. The Offer Requests guide explains acceptance, cancellation, expiry, and Connect restoration rules.
3. Confirm scope and payment before publication
Use the conversation to resolve the article, destination, revisions, timing, and placement terms. In the Offer Requests workflow, acceptance creates a binding order and an automatic invoice in the publisher’s name, with payment before publication. Review the order details carefully before proceeding.
For publishers who want to organise placement sales through a dedicated portal, see the Posticy Sales Portal. Keep commercial commitments and delivery records clear whichever workflow you use.
4. Publish and officially deliver the URL
Before delivery, open the published page and check the agreed content, destination, link wording, attributes, sponsorship label, and layout. Submit the published URL through the official order delivery step. Sending a URL only in chat does not activate Posticy’s backlink monitoring.
After official delivery, monitored backlinks are checked once per week. Monitoring does not guarantee that a placement remains online and does not measure article traffic, leads, or conversions. Keep a record of agreed terms and respond when a placement issue needs attention.
Price the work, not just the link
Your placement price should reflect the scope you agree to deliver: editorial review, writing if included, revisions, publication, any agreed distribution, and follow-up work. Use actual effort and obligations when evaluating whether an offer is worthwhile.
For example, a hypothetical €150 placement requiring two hours of work represents €75 per hour before other costs and taxes. If unplanned revisions increase that work to five hours, the figure falls to €30 per hour. This is an illustration, not a Posticy earnings forecast. Clear scope helps you assess the offer before accepting.
If your publishing page leaves buyers uncertain about the offer or inquiry process, explore conversion rate optimisation services. A separate Posticy review can assess message clarity and forms without replacing your editorial acceptance policy.
Publisher FAQ
Does Posticy guarantee orders or publisher earnings?
No earnings outcome should be assumed from listing a website or submitting an offer. Demand, subject relevance, pricing, editorial requirements, and your ability to fulfil the order all affect whether a placement is agreed.
Are publisher placement prices the same as platform usage costs?
No. The placement price is separate from platform usage. On the Free Plan, submitting a publisher proposal to an Offer Request consumes Connects according to its value. Additional Connects cost €5 each. Active Premium exempts that user from Connect consumption. Review the required amount before confirming and see Posticy pricing for current plan details.
When are Offer Request Connects restored?
Before acceptance, publisher Connects are restored when an offer is rejected or withdrawn. Cancellation of the request or expiry without acceptance also restores pending publishers’ Connects; accepting one offer restores the other pending publishers’ Connects. An unanswered offer on an open request does not itself trigger restoration. Review the full workflow rather than applying direct-proposal rules to Offer Requests.
Can I reject an unsuitable article or destination?
Evaluate suitability before accepting and communicate your requirements clearly. If the buyer changes the scope after agreement or a problem arises during delivery, refer to the agreed terms and contact Posticy support for workflow assistance.
How should I measure my publishing business?
Track completed orders, revenue, time spent, revision workload, and placement issues in your own records. Use your website analytics for reader engagement. Do not treat backlink monitoring as an audience analytics or campaign conversion dashboard.
Prepare your next publisher offer
Start with one clearly defined placement type and a written editorial policy. Review Posticy’s publisher workflow, check platform pricing, and confirm the scope before you accept a commercial commitment.
