Posticy is best known as a marketplace where Marketers can choose websites from a list and send proposals at the displayed prices. But there is also a second workflow that works in the opposite direction. Instead of hunting for sites one by one, Marketers can publish an Inquiry, and qualified Publishers can respond with offers.
This “reverse marketplace” is built for speed, transparency, and quality control. Marketers define the minimum SEO requirements and the maximum budget, and the platform automatically prevents unqualified offers. Publishers see the Inquiry as an Opportunity in their dashboard and can bid to win the placement.
Two ways to place an article on Posticy
After you add a new article inside a Project, you have two options:
- Send a proposal directly to Publishers from the marketplace list, at the prices displayed on each website listing.
- Send an Inquiry by setting your required SEO metrics and maximum price, then let qualified Publishers come to you with offers.
What is an Inquiry for Marketers?
An Inquiry is a request created by a Marketer that describes what kind of website they want for a publication. Instead of selecting a specific site upfront, you publish your requirements and budget, then review publisher offers and accept the one you prefer.
Inquiry requirements you can set
- Minimum DA (Domain Authority)
- Minimum Ahrefs DR (Domain Rating)
- Minimum organic traffic (based on Ahrefs estimates)
- Maximum price you are willing to pay
Once submitted, your Inquiry is displayed to Publishers as an Opportunity.
What is an Opportunity for Publishers?
On the Publisher side, an Inquiry becomes an Opportunity visible inside the Publisher Dashboard. It shows what the Marketer needs, including the minimum SEO metrics and the maximum budget.
Publishers can respond by placing an offer, either at the Marketer’s price or lower. This creates a competitive environment without wasting anyone’s time.
Automatic qualification: no metric match, no offer
The most important part of this workflow is the built-in qualification logic. Posticy automatically checks the Publisher’s website metrics against the Inquiry requirements.
If a website does not meet the minimum metrics, the system blocks the offer submission. That means unqualified websites cannot send proposals for that Opportunity.
The platform verifies the following before allowing an offer:
- Minimum DA requirement
- Minimum Ahrefs DR requirement
- Minimum Ahrefs organic traffic requirement
For Marketers, this means every incoming offer is automatically filtered. For Publishers, it means you only bid where you are actually eligible to win.
Submitting an offer is not automatic selection
Even if a Publisher submits an offer, that does not mean the placement is confirmed. The Inquiry workflow keeps control in the Marketer’s hands.
Here is what happens next:
- The Marketer receives one or more offers from qualified Publishers
- The Marketer reviews and compares the offers
- The Marketer accepts one offer to move forward
Until the Marketer accepts an offer, nothing is booked. This protects both sides and keeps the process transparent.
Why this workflow helps Marketers
- Faster shortlisting: you do not need to open and compare dozens of sites manually.
- Hard filters for quality: offers are blocked if minimum metrics are not met.
- Budget control: you set the maximum price upfront, and publishers can bid at that or lower.
- More flexibility: you can discover websites you might not have considered from the marketplace list.
Why this workflow helps Publishers
- Inbound demand: Opportunities bring Marketers to you, instead of waiting for direct outreach.
- Higher intent leads: the Marketer already has an article and a budget.
- Clear requirements: you know the metrics and max price before submitting an offer.
- Less noise: you only bid when your site qualifies, so your effort goes into real chances.
Example: how an Inquiry becomes a Publisher Opportunity
Imagine a Marketer creates an Inquiry with:
- Minimum DA: 40
- Minimum Ahrefs DR: 45
- Minimum organic traffic: 10,000+
- Maximum price: 150 EUR
Publishers with websites that meet or exceed these metrics will see the Opportunity in their dashboard and can submit an offer. Publishers whose metrics fall below any requirement will not be able to submit. The Marketer then reviews incoming offers and accepts the best one.
When to use direct proposals vs Inquiries
Use direct proposals when:
- You already know which sites you want
- You prefer fixed marketplace pricing
- You need fast execution with minimal comparison
Use Inquiries when:
- You have strict minimum SEO requirements
- You want publishers to compete on price
- You want to discover more eligible sites without manual filtering
Final takeaway
Posticy Inquiries and Publisher Opportunities are designed to make guest post buying and selling more efficient. Marketers define the SEO thresholds and the maximum budget. Publishers bid only when they qualify. And every offer still requires Marketer approval before anything moves forward.
If you want to test the reverse marketplace flow, create your next article in a Project, choose Send Inquiry, and let qualified Publishers compete for your placement.
