Posticy is best known as a marketplace where Marketers can choose websites from a list and send Proposals at the displayed prices. But there is also a second workflow that works in the opposite direction. Instead of hunting for sites one by one, Marketers can publish an Offer Request, and qualified Publishers can respond with Proposals.
This “reverse marketplace” is built for speed, transparency, and quality control. Marketers define the minimum SEO requirements and the maximum budget, and the platform automatically prevents unqualified Proposals. Publishers review matching Requests in Available Offer Requests and submit Proposals for the placement.
Marketers manage requests in My Offer Requests. Publishers review matching requests in Available Offer Requests, respond with Submit Proposal, and proceed when the Marketer selects Accept Proposal.
Two ways to place an article on Posticy
After you add a new article inside a Project, you have two options:
- Send a Proposal directly to Publishers from the marketplace list, at the prices displayed on each website listing.
- Send an Offer Request by setting your required SEO metrics and maximum price, then let qualified Publishers come to you with Proposals.
What is an Offer Request for Marketers?
An Offer Request is a request created by a Marketer that describes what kind of website they want for a publication. Instead of selecting a specific site upfront, you publish your requirements and budget, then review publisher Proposals and accept the one you prefer.
Offer Request requirements you can set
- Minimum DA (Domain Authority)
- Minimum Ahrefs DR (Domain Rating)
- Minimum organic traffic (based on Ahrefs estimates)
- Maximum price you are willing to pay
Once submitted, your Offer Request is available to eligible Publishers. Posticy emails Publishers whose websites match your criteria. They can log in, review the Request, and use Submit Proposal to respond.
Where do Publishers find Available Offer Requests?
Publishers review eligible Requests in Available Offer Requests. Marketers manage the same Requests in My Offer Requests. These are two views of the same Offer Request, showing the required SEO metrics and maximum budget.
Publishers can respond by placing a Proposal, either at the Marketer’s price or lower. This creates a competitive environment without wasting anyone’s time.
Automatic qualification: no metric match, no Proposal
The most important part of this workflow is the built-in qualification logic. Posticy automatically checks the Publisher’s website metrics against the Offer Request requirements.
If a website does not meet the minimum metrics, the system blocks the Proposal submission. That means unqualified websites cannot send Proposals for that Offer Request.
The platform verifies the following before allowing a Proposal:
- Minimum DA requirement
- Minimum Ahrefs DR requirement
- Minimum Ahrefs organic traffic requirement
For Marketers, this means every incoming Proposal is automatically filtered. For Publishers, it means you only bid where you are actually eligible to win.
Submitting a Proposal is not automatic selection
Even if a Publisher submits a Proposal, that does not mean the placement is confirmed. The Offer Request workflow keeps control in the Marketer’s hands.
Here is what happens next:
- The Marketer receives one or more Proposals from qualified Publishers
- The Marketer reviews and compares the Proposals
- The Marketer accepts one Proposal to move forward
Creating an Offer Request or receiving a matching notification does not create an Order. By submitting a Proposal, the Publisher agrees to fulfil the placement on its proposed terms if the Marketer accepts it. The Marketer uses Accept Proposal to create a binding Order and automatically generate an invoice in the Publisher’s name. Payment to the Publisher is due before publication.
Why this workflow helps Marketers
- Faster shortlisting: you do not need to open and compare dozens of sites manually.
- Hard filters for quality: Proposals are blocked if minimum metrics are not met.
- Budget control: you set the maximum price upfront, and publishers can bid at that or lower.
- More flexibility: you can discover websites you might not have considered from the marketplace list.
Why this workflow helps Publishers
- Inbound demand: Available Offer Requests bring Marketers to you, instead of waiting for direct outreach.
- Higher intent leads: the Marketer already has an article and a budget.
- Clear requirements: you know the metrics and max price before submitting a Proposal.
- Less noise: you only bid when your site qualifies, so your effort goes into real chances.
Example: how an Offer Request attracts Publisher Proposals
Imagine a Marketer creates an Offer Request with:
- Minimum DA: 40
- Minimum Ahrefs DR: 45
- Minimum organic traffic: 10,000+
- Maximum price: 150 EUR
Publishers with websites that meet or exceed these metrics will see the Offer Request in their dashboard and can submit a Proposal. Publishers whose metrics fall below any requirement will not be able to submit. The Marketer then reviews incoming Proposals and accepts the best one.
When to use direct Proposals vs Offer Requests
Use direct Proposals when:
- You already know which sites you want
- You prefer fixed marketplace pricing
- You need fast execution with minimal comparison
Use Offer Requests when:
- You have strict minimum SEO requirements
- You want publishers to compete on price
- You want to discover more eligible sites without manual filtering
Connects, Premium, and Request duration
On the Free Plan, creating an Offer Request consumes the Marketer’s Connects according to the Request price and the applicable Connect table. Submitting a Proposal consumes the Publisher’s Connects. If the offered price is lower than the Request price, the Publisher’s charge uses that lower offered price. Review the displayed Connect requirement before confirming.
Before acceptance, the Publisher’s Proposal Connects are restored if the Marketer rejects the Proposal or the Publisher withdraws it. Cancelling a Request before it creates a binding Order closes pending Proposals and restores the Marketer’s Request Connects and those Publishers’ Proposal Connects. When one Proposal is accepted, the remaining pending Proposals close and their Publishers’ Connects are restored.
An Offer Request expires 30 days after submission unless cancelled or closed earlier after acceptance. If it expires without an accepted Proposal, pending Proposals close and the associated Marketer and Publisher Connects are restored. Non-response alone while a Request remains open does not restore Connects. Restarting a cancelled or expired Request begins a new 30-day period and consumes Marketer Connects again based on its current price.
Users with an active Premium subscription do not consume Connects when creating or restarting an Offer Request or submitting a Proposal in response. Each User’s exemption depends on their own subscription status. Publisher placement charges remain payable. Once a Proposal is accepted, the Order cancellation and remedy provisions apply.
Final takeaway
Posticy Offer Requests are designed to make guest post buying and selling more efficient. Marketers define the SEO thresholds and the maximum budget. Publishers bid only when they qualify. And every Proposal still requires Marketer approval before anything moves forward.
If you want to test the reverse marketplace flow, create your next article in a Project, create an Offer Request, and let qualified Publishers compete for your placement.