What are Opportunities on Posticy?
Opportunities are requests created by Marketers when they are looking for publishers that meet specific SEO criteria and pricing expectations. Unlike the classic marketplace flow where Marketers select websites directly, Opportunities allow Publishers to receive and respond to inbound demand.
These Opportunities appear in the Publisher Dashboard once a Marketer submits an inquiry.
How Opportunities are created
After adding a new article to a Project, a Marketer can choose to send an Inquiry instead of selecting websites directly from the marketplace.
When creating an inquiry, the Marketer specifies:
- Minimum Domain Authority (DA)
- Minimum Ahrefs Domain Rating (DR)
- Minimum organic traffic according to Ahrefs
- Maximum price they are willing to pay
Once submitted, the inquiry becomes visible as an Opportunity to eligible Publishers.
Who can respond to an Opportunity
Only Publishers whose websites meet all required SEO metrics can submit an offer.
The system automatically checks:
- DA threshold
- Ahrefs DR threshold
- Minimum organic traffic
If a website does not meet these requirements, the option to submit an offer is disabled. This ensures that Marketers only receive relevant and qualified proposals.
Submitting an offer as a Publisher
If your website meets the required metrics, you can:
- Submit an offer at the maximum price defined by the Marketer
- Submit an offer at a lower price if you choose
Each offer represents your willingness to publish the article under the specified conditions.
What happens after submitting an offer
Submitting an offer does not guarantee selection.
- The Marketer reviews all received offers
- The Marketer decides which offer to accept
- Only accepted offers move forward to publication
Until accepted, no obligation is created for either party.